Case study: Bonnier and the digitalization journey

During 2014 the media group Bonnier launched a broad change program, with the target of being a leading digitalized media company. Bonnier assigned Capacent the task to support in work of release cash tied up in the group – cash to be used to finance the digitalization within the company.

What we did

We´ve been working close with the business and the different Bonnier companies world wide. The initial analysis conducted was connected to the different business model effects on the balance sheet and income statement. The change work was characterized by a strong focus of implementing prioritized activities and realize sustainable effects. All done in co-operation with the local organizations.


During the project we have challenged old habits, truths and way of working as well as implementation of new processes, tools and templates.
An important part of the project has been to increase the understanding of the balance sheet and implement a cash flow mindset in the organization. The financial effects from the project came rather fast, and up until today more than 1 Bn SEK of cash has been released from the balance sheet.